EXPERTISE IN BEEF
Allan Morris has more than thirty years experience of supplying dry-aged beef and premium Irish meats to some of the world’s most demanding chefs. His know-how is trusted in top hotels and restaurants from Singapore to Dubai.
He is launching a new brand in his own name at a critical time for premium Irish beef. Its reputation is global – partly thanks to evangelists like Allan – but it’s in danger of becoming commoditised, or worse – passé.
Beef has never been more expensive – thanks to soaring demand and limits on supply. Sadly, high demand has resulted in unreliable product as suppliers cut corners and let standards slip. But as Allan knows, If there’s one thing great chefs will not tolerate it’s inconsistency.
If they can’t rely on their beef to be of the highest quality, they will pivot their menus to something else.
Allan established his eponymous brand to restore trust in dry-aged Irish beef. At Allan Morris, every cut is carefully chosen, matured, and released under Allan’s watchful eye, refined by decades of knowing exactly how beef should look, feel, cook, and taste at its peak.
